Sometimes your customers
need a "push"
While
traditional email marketing still represented the dominant medium in the sales
approach, but now on Apps generation "pushed" like crazy and poking
among users quite on appeal. Almost half of all consumers who download an app,
push messages has activated in their apps. A great opportunity comes especially
at Christmas time because with a sophistic- requested push marketing concept.
Push Marketing can not only increase the opening rate by over 300%, but also
increase the conversion rate by product-specific marketing. More generally,
they also ensure (if used correctly) for more recurring App sessions and thus
more revenue.
What sort push messages?
Up
to 150 characters are the "Pusher" available. But one should take
advantage of them? When creating the message, it is important to consider some
points:
· Too long text scores of
that information cannot be read.
· Push messages should
provide short and crisp information, be detectable in 2 seconds and convince
them to open the app.
· Active marketing that
prompts an action is recommended.
Other examples of
eye-catching or unusual push messages:
· "Customize Suits: 20
€ for free!" – Jodhpur Tailor Store
· "Jack & Jones
Sale // up to 65% discount" – Amazon
A
study has shown that push messages to open with 10 or less second most
frequently, so it is advisable to choose short and crisp formulations and not
to overdo it with the formulation of the texts.
When shipped to push
messages best?
Our
years of experience in Christmas marketing with over 100 merchants has shown
that is purchased via their mobiles just in the evenings. Also at the weekend
will increasingly buy mobile - especially on Sundays. During this time, the push
delivery therefore worth more.
In
general, different audiences, different location, different shipping times
require. In the B2B business for example rather shopped during the week,
because to deal the people on weekdays to work with the interesting for them.
In the B2C area, it is vice versa. Every online retailer should therefore find
the right shipping times for his business.
Practice creates masters!
Intensity
Too
many push messages can be quickly perceived as annoying and ensure that the app
is uninstalled. For example, daily with news apps multiple messages perfectly
OK and the user expectation accordingly, is likely to have the same intensity
at an online store for safe deactivation of push messages or even uninstall the
app lead. It is therefore advisable to send no more than 1-2 push messages per
week and always to keep the effects in the eye.
1 comments:
commentsOne push notification on Christmas day is more than enough. :) If our mobile application user is interested, one little prompt will more than suffice.
ReplyWish you all Merry Christmas from A Leading Mobile Application Development Company in India