Post written by Enriq an app developer in LA.
Content marketing is not a new buzzword and many companies already following this trend. But not every company manages ultimately to operate well, good content marketing. What mistakes you should avoid, we would like to explain here.
Mistake1: Lack of
Strategy
Like
any other marketing action, the content marketing begins with a plan and
strategy. But we already seen there is many businesses fail in Content
marketing. Good content marketing can only work if it is based both on the
corporate goals as well as to the interests of the audience! Therefore, you
should think carefully before the actual process of writing where the journey
should go and what goals you want to achieve. Do not forget that your goals
must be measurable, specific, terminable and natural realistic - because only
then you can compare your current situation with the final state.
Mistake 2: No Audience
Clearly Defined:
You
want to implement content marketing successfully? Right! Then you must first
begin to identify your target audience and then create personas to which the
contents are interpreted.
Remember: your potential customers
have individual interests and different needs and problems that you identify
and define in Personas must. Only when you create different personas, you can
define your content and the presentation and dissemination of the form in your
content strategy.
Mistake 3:
self-promotion:
Some
companies understand the term " marketing " in content marketing,
that they can refer to themselves, their services or products in their content.
But this is where content ceases to be content and it begins a continuous loop advertising.
Most users are in interested in solving a problem - so it's your job to help
them! In order to meet the interests and needs of your customers, it is best to
talk to them: What interests? they have known what problems? About what they
want to learn more?
Mistake 4: Only Content
Marketing:
Content
marketing is not solely from the creation of content, but a variety of
different disciplines. These include:
·
SEO
·
Social
Media
·
PR
·
Journalism
·
Etc.
Precisely
for this reason, content marketing not be exercised by one person alone, it is
done by a team! The knowledge and ideas of different specialists have come
together at the Content Marketing.
Mistake 5: Content
Marketing without endurance:
Content marketing is an endless and long-term
marketing but few companies expect success in a very short time. But who wants
Content marketing operate successfully, the need to prove stamina! After all,
it comes to win regular readers, which are then convert into customers - and
that's of course not within a few days.
1 comments:
commentsAgain a great blog. enjoy to read it.
Replysoftware development